Paid Media &
Performance Marketing
With 5 years of experience in paid search, I’ve helped businesses of all sizes grow through data-driven strategy and optimization. I’ve scaled small businesses to the top of Google search results and supported larger brands in achieving exponential growth. By combining keyword research, ad copy optimization, and performance tracking, I’ve consistently delivered campaigns that maximize visibility, drive qualified traffic, and generate measurable ROI.
I plan, build, and manage paid media initiatives across platforms including:
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Google Ads (Search, Display, Shopping, Performance Max)
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Meta Ads (Facebook & Instagram)
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TikTok & Pinterest Ads
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Amazon & Bing Ads
My work centers on strategy + execution + optimization — from keyword research and audience segmentation to creative testing and ROI analysis. I operate at the intersection of performance and creative, not just overseeing campaigns but actively shaping and improving every element.
