Projects
Throughout my career in marketing, I’ve built a well-rounded background that combines both strategy and creativity. I hold a Business Administration degree with a concentration in Marketing, and over the years, I’ve gained hands-on experience through 3 internships, 4 years in an agency setting, 3 years freelancing and contract roles, plus working in-house. My experience spans managing diverse clients and budgets while delivering creative and strategic marketing solutions. I’ve worked across graphic design, paid search and social, organic social media management, branding, and other core marketing functions. Below is a selection of projects that highlight the range and depth of my work
Paid Search and Social Advertising
With over 4 years of experience as a Paid Media Strategist in both agency and in-house settings, I’ve managed campaigns with budgets ranging from $1K per month to $100K+. I’ve partnered with clients across a variety of industries, overseeing end-to-end strategy, campaign management, client communications, and reporting. My expertise spans Google Ads and Analytics, Bing Ads, Pinterest, TikTok, and Meta, where I’ve developed and optimized campaigns to drive measurable results.
Contract and Freelance
Through agency, freelance, and contract work, I’ve managed many social media accounts and created visual content that drives engagement and strengthens brand identity. My experience includes scheduling and analytics with Hootsuite, Later, and Sprout Social, as well as design and content creation using Canva, Figma, and Adobe Photoshop. From strategy to execution, I bring both creative and technical skills to deliver cohesive, high-performing social media campaigns and designs.
Freelance & In-house
Through contract and freelance roles, I’ve supported brands by developing cohesive branding strategies and managing influencer and affiliate partnerships. My work has included identifying and building relationships with creators, coordinating collaborations, and optimizing affiliate programs to expand reach and drive sales. With a focus on aligning brand identity across all touchpoints, I’ve helped businesses strengthen visibility and connect authentically with their audiences.
